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Earle
MacAusland, Gourmet's fifty-eight-year-old founder and publisher.A
New Englander who had worked in the magazine business most of his
life, it was said that MacAusland had begun Gourmet less on the
basis of the market research or his expertise in food than to create
a vehicle through which to satisfy his own curiosity about what
he called "the summum bonum of living." In any case, the
magazine was a genuine innovation in December 1941, when food journalism
consisted mostly of newspaper women's pages, cookery school organs
like American Cookery, and amateur newsletters and privately distributed
quarterlies published by gourmet societies. Moreover, in the quality
of its writing and design and the catholicity of its interests,
Gourmet embodied not just the Eurocentric taste of the gastronomic
elite, but some of the influence of the culinary nationalists and
avant-garde eclecticism of a Merle Armitage. Still, at its core,
the magazine reflected MacAusland's penchant for Martini's, English
suits, good china, and French food. France may have been the "summum
bonum," but it was to be attained via England, or rather through
the American Anglophilia in which Britain represented a society
untainted by vulgarity and consumerism, consisting entirely of honest
peasants, genial aristocrats, Noel Coward-like sophisticates, and
spaniels and port by the manor fireside.
From -James
Beard- A Biography by Robert Clark, 1993.
The Earle R.
MacAusland collection consists of his personal set of bound Gourmet
Magazine, three original framed covers by the artists
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